Google Ads

Google Ads

Manage search, display, and shopping campaigns and analyse performance directly through the Google Ads API.

marketing
Example use cases

What teams automate with Google Ads

7 realistic workflows that combine Google Ads with your other apps.

  • Marketing

    Each morning pause Google Ads keywords with rising CPA, compare winners in Google Analytics, and publish budget shifts in Slack.

  • Marketing

    When a Google Ads experiment wins, refresh ad copy in Google Docs, sync UTMs to Salesforce campaigns, and announce results in Slack.

  • Finance

    Weekly export Google Ads spend into Google Sheets, reconcile invoices in Xero, and flag overruns to finance in Slack.

  • Sales

    When Google Ads leads convert on site, enrich contacts in Apollo, create opportunities in Salesforce, and notify the AE in Gmail.

  • Product

    After launching a feature page, track Google Ads traffic against Mixpanel activation and summarise lift in Notion.

  • RevOps

    Each Monday align Google Ads campaign names with Salesforce stages, fix broken UTMs in Google Sheets, and post a hygiene report in Slack.

  • Customer Success

    When paid signups churn quickly, trace cohorts from Google Ads through Mixpanel and Salesforce, then share save plays in Slack.