Google Analytics
Track website traffic, analyse user behaviour, and measure your marketing performance with detailed insights.
What teams automate with Google Analytics
7 realistic workflows that combine Google Analytics with your other apps.
- Marketing
Each morning scan Salesforce and Google Analytics for campaigns with rising conversion, then draft updates in Google Docs and send winners to Slack.
- Marketing
When organic traffic falls in Google Analytics, compare landing pages in Google Docs, adjust bids in Google Ads, and alert marketing in Slack.
- Sales
Each morning rank inbound channels in Google Analytics, push qualified forms into Salesforce, and notify SDRs in Slack.
- Product
Weekly map Google Analytics page paths to Mixpanel events, document gaps in Notion, and prioritise fixes in Linear.
- Finance
At month end, export Google Analytics assisted conversions into Google Sheets, reconcile spend from Google Ads and Meta Ads, and brief finance in Slack.
- RevOps
Daily match UTM campaigns in Google Analytics to Salesforce opportunities, flag unattributed revenue in Google Sheets, and post fixes in Slack.
- Customer Success
When help-centre traffic spikes in Google Analytics, cross-check affected accounts in Intercom, draft macros in Notion, and alert support in Slack.
Similar apps
Explore other integrations teams often connect with Google Analytics.